This effort was sparked by Acura’s head of marketing’s interest in creating a more immersive digital alternative to their printed full line brochure, one which would not only showcase Acura’s products, but also exploit a mid funnel marketing channel enabling a smoother customer journey. I was able to deliver on this objective and vision, and did so amidst an extremely aggressive timeline and flawless coordination with the Detroit Auto Show’s NSX printed collateral. Content and visual language highlight the brand’s ethos, pillars and models while subtly driving to the lower funnel channels. All of which is responsive, and optimized per device.

Role:
+ Senior Integrated Producer