Constraint breeds innovation? Absolutely.
This concept is everywhere; think of the invention of the wheel or why we invented airplanes for example. It reminds me of a Jeff Bezos quote I read a few days ago, “I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.” And, constraint is what I think of when pondering the popularity of platforms such as Twitter or the thriving platform Vine. Why would we want to use something with such extreme constraints? It created an innovation competition.
Here’s a few examples:
With a maximum of six seconds at their disposal, Vine users are finding innovative ways to maximize creativity, seeking ‘likes’ and ‘revines’. On its way to mainstream, Vine has a sizable audience and where there is an audience, there will be advertisers and brands. The ad bandwagon is well underway and the creativity advertisers bring shouldn’t surprise us. Below are a few example of brands getting on the Vine bandwagon and flexing some creativity.
Target 1 – Light Bright
Samsung Mobile – Basketball
VW Shark Week
Not bad, right? Feedback and comments are as good as gold! Feel free to post.