The Voyeur In Us: “Drive”

Date : September 21, 2011

Take a close and careful look at the images below. What goes through your mind?

From top to bottom, they are arranged from amazingly intriguing to very interesting. Epic to great. I love them. They aren’t the only ads for the movie, but I repeatedly pass them up on billboards during the drive to the agency. What is that movie about, I would think.

Not only is every person on the boards intriguing, but the camera captures an expression on their faces that solicits questions. What just occurred? It gives the viewer a lot, but also only gives a little. In such a confined setting (an auto), it must have been a discussion that brought about the thickness in the air. After all, an auto is an excellent setting to have a range of conversation: private, intimate, etc. The setting beckons the voyeur in us. I want more. What’s next? Is this movie about a driver? A drive? It cannot be just that. Not with such great boards.

Image of the movie "Drive" billboard with Oscar Isaac.

Image of the movie "Drive" billboard with Ron Perlman.

Image of the movie "Drive" billboard with Ryan Gosling.

For the record, I saw the movie a few days ago. I watched it without first watching the trailer. Why? The boards. Movie info: