Do you believe that behind every great project is a great producer?
I wouldn’t agree that he or she has to be a “great producer”. I read an article months ago that made a reference to this discussion. It salutes producers and also offers a few habits belonging to what the author refers to as “highly effective producers”. These habits include being a smart listener, appearing trustworthy, understanding the whole picture, being encyclopedic, etc.
I tend to agree with the author. In general, those habits make for a better employee no matter what the profession or role, but the statement that most resonated with me was the one that was highlighted within the article. “Understand the whole picture. Someone needs to know how everything fits together. That’s the producer in a nutshell.”
From my experience, this is something that most people working alongside producers infer and with so many campaigns being multifaceted, producers should strive to know more about the project than anyone else around them in order to have the greatest impact possible.
We will never know all the answers, specially if you are a Digital Producer given that the digital space is continually evolving. Ignorance is inherit when working in these conditions. But, knowing more than anyone else about the project, becomes increasingly more beneficial if you work with a team who strives to innovate. People will ask. People will seek producers. And, they will ask producers. Make an effort to know.
Here’s the link to the article titled: “Behind every great project is a great producer“