In the video below, you will see my first stab at graphics animation for a piece that was presented at this year’s SXSW. I worked on this video in the capacity of a Producer, managing the Motion Design team. The video announced the collaboration between VW and Google through an app named Smileage, touted as “the first social app made to maximize fun on every drive”. You’ll read a little more about it and sign up for notifications, here.
The schedule was so accelerated that I’d rather not go into details because I don’t want the pace of work to become standard. Needless to say, it was extremely fast paced with late nights (or more accurately early mornings) and hurried trafficking.
Despite the rushed schedule, the video turned out really well. The most important takeaway is that a project’s success is a direct result of the entire team needing to be great and always, emphasis on always, being available throughout. And that, they were – simply great.
Do you believe that behind every great project is a great producer?
I wouldn’t agree that he or she has to be a “great producer”. I read an article months ago that made a reference to this discussion. It salutes producers and also offers a few habits belonging to what the author refers to as highly effective producers. These habits include being a smart listener, appearing trustworthy, understanding the whole picture, being encyclopedic, etc.
I tend to agree with the author. In general, those habits make for a better employee no matter what profession, but the statement that most resonated with me was the one that was highlighted within the article. “Understand the whole picture. Someone needs to know how everything fits together. That’s the producer in a nutshell.”
From my experience, this is something that most people working alongside producers infer and with so many campaigns being multifaceted, producers should strive to know more about the project than anyone else around them in order to have the greatest impact possible.
We will never know all the answers, specially if you are a Digital Producer given that the digital space is continually evolving. It becomes more evident if you work with a team who strives to innovate. Ignorance is inherit when working in these conditions. People will seek producers, and they will ask. Make an effort to know.
Here’s the link to the article titled: “Behind every great project is a great producer“