Graphics Animation & Smileage

Category : Advertising, Agency, Deutsch, Digital, Producer March 27, 2013

Smileage logo in mobile screenIn the video below, you will see my first stab at graphics animation for a piece that was presented at this year’s SXSW. I worked on this video in the capacity of a Producer, managing the Motion Design team. The video announced the collaboration between VW and Google through an app named Smileage, touted as “the first social app made to maximize fun on every drive”.  You’ll read a little more about it and sign up for notifications, here.

The schedule was so accelerated that I’d rather not go into details because I don’t want the pace of work to become standard. Needless to say, it was extremely fast paced with late nights (or more accurately early mornings) and hurried trafficking.

Despite the rushed schedule, the video turned out really well. The most important takeaway is that a project’s success is a direct result of  the entire team needing to be great and always, emphasis on always, being available throughout. And that, they were – simply great.


CEO of an Ad Agency: Michael Sheldon

Category : Advertising, Agency, Deutsch August 21, 2011

I ran across an L.A. Times article today regarding the CEO of the agency for which I currently work. His name is Michael Sheldon, and one frequently runs into him when walking around the office. The last time I said hello to him was on the Catalina Express boat last week while in line waiting for the restroom.

Even while waiting in that long line, he seemed like a stand-up guy who actually does practice what he preaches. True to his belief, the trip to Catalina was intended specifically to shake up the routine. A break from our daily tasks, it was an all-day agency paid trip for all my colleagues.

The article doesn’t quite quench the curiosity of how he made it but it’s worth the read.

Article: http://www.latimes.com/business/fi-himi-sheldon-20110821,0,5255391.story